Adobe Partners With NFT Platforms To Launch Content Attribution Feature 

Adobe, an American multinational computer software company, announced today that it has partnered with the top NFT marketplaces OpenSea and KnownOrigin to launch a new feature in Adobe Photoshop that allows creators to create images using NFTs.

This feature will add attribution information to the image as well as display credentials for NFT artists. It prepares these images into non-fungible tokens whose metadata is viewable on OpenSea’s, KnownOrigin’s, Rarible’s, and SuperRare’s respective websites. OpenSea’s implementation will display a blue icon indicating that a wallet address matches an image minted with NFT.

“This partnership reinforces our commitment to empower users with more tools, as we collectively rethink the way we transfer digital goods online. We will continue to provide features that increase trust and transparency in the metaverse, working with market leaders such as Adobe and the expanding NFT community. OpenSea released a statement.

This new feature, which is tentatively called the “prepare for NFT” option in its interface, would allow creators and potential buyers of NFTs to quickly look at the attributions of NFTs made using Adobe’s flagship photo editor, Stock, Behance and other key Adobe products or workflows.

“Our goals at this stage with NFTs are simple: How can we help creatives get credit and how can we help people who are already creating NFTs show their work, regardless of where it was created? This provides collectors and markets with valuable information about who created a work or art.” Andy Parsons, Director at Adobe’s Content Authenticity Initiative, shares.

Parsons shared that the feature was made available to the public in beta. This means that it will be subject to further development while it is openly tested. NFT buyers and users will be able to see exact details about the origin and date of a piece. Scott Belsky, Adobe’s Chief Product Officer, stated that the tool will use an open source cryptographic method to secure images with creators’ identities. The cryptographic signature links to the IPFS network (InterPlanetary Fil System), which is a peer-to-peer hypermedia distribution protocol that allows content-addressable addresses.

Demo of Adobe’s Content Credentials tool

There is no information about whether pseudonyms and artist names will be authenticated or signed with real legal names. The new NFT content attribute tool will allow NFT creators the ability to link their wallet addresses and social media accounts to the image.

You can also add your wallet and social media addresses to your content credentials, which will further prove that you are the creator of your content. Adobe stated in its official press release that a crypto address is useful for anyone who wants to mint their work as cryptocurrency art.

Adobe will release the detailed metadata for NFT content as “Content Credentials” under its Content Authenticity initiative (CAI). This program aims to correct misinformation using digital content provenance. Adobe launched the initiative in collaboration with Twitter and The New York Times sometime in 2019. This initiative saw prominent tech firms like Qualcomm Technologies, Intel, Microsoft and others join forces to develop “pragmatic, applicable standards for digital provenance.”

Disclaimer: This article is intended for informational purposes only. This article is not intended to be used for legal, tax, investment or financial advice.

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