Dolce & Gabbana, an Italian luxury fashion brand, has launched their NFT collection in partnership to the luxury digital marketplace UNXD.
High Fashion meets NFT
Dolce & Gabbana, a luxury fashion house, posted their latest NFT collection on Twitter Monday. It was called Collezione Genesi (or Genesis Collection). This collection includes unique pieces created by Domenico Dolce, and Stefano Gabbana. The brand stated that the 9-piece “museum-grade” collection would be the foundation for future NFT projects. Hodlers and collectors who are successful could also expect more digital collectibles to come from the brands UNXD platform.
The NFTs will be featured in fashion shows at Alta Moda and Alta Sartoria in Venice. This will highlight the rich heritage that Venician artistic traditions have. The designer duo hopes to launch a unique collection of handcrafted jewelry and fashion that can be accessed online.
“We believe that this collection is the future for NFTs. It is a way for the metaverse to coexist with the universe, and to be integrated and additive. We spent a lot of time planning how to make our community and collectors experience an incredible one.
D&G NFT Auction Dates Announced
The brand also announced the auction dates, which will begin on September 20th and end on September 30th. Each item category will have its closing date on the UNXD platform. UNXD, powered by Polygons full stack scaling, will be a carbon-negative platform to mint the NFTs on Layer 1 Ethereum. The auction will take place in ETH.
The collection will include digital versions of five pieces, including two dresses, a suit for men and two crowns. The four remaining items of the NFT collection are completely bespoke virtual designs. All nine pieces are compatible with the metaverse. This virtual space allows one to interact with other users in the digital space.
Polygon confirmed the reveal by tweeting
“Dolce & Gabbana’s historic, one-of-a kind NFT drop was personally designed by Domenico Dolce & Stefano Gabbana and is only available on UNXD powered by Polygon.”
Fashion Dreams for the Future
In July, the fashion house announced their NFT project. They also shared the inspiration behind this collection, which was inspired by a dream. Labito dei Sogni is actually two dresses. One in gold and one in silver. Both are adorned with intricately embroidered images of hand-blown goblets. The NFT package will include both the physical and digital versions of each piece, original sketches by the designers, multiple access passes for future D&G shows and other perks.