Mastercard launched the first ever NFT in collaboration with Mourinho, who is currently their global ambassador for Mastercard. The NFT includes a digital signature by the football legend and will be awarded to one UK winner.
A sweepstake will award the first NFT by Mastercard to one UK Mastercard holder. The sweepstake will be open to all who meet the requirements. It closes September 30th.
Youtube video of Mastercard NFT with Jose Mourinho.
Its not surprising that the payments giant uses the NFT industry to promote their global network. Visa recently purchased a CryptoPunk NFT at $150,000, jumping into the booming cryptocurrency economy.
Mainstream companies are beginning to invest in the crypto economy. The media and retail industries have chosen NFTs as a means to market their products. Some of the most prominent corporations to see the value in NFTs include Taco Bell and Nike as well as Microsoft.
Forbes shared a recent Adweek/Harris Poll Survey in which they examined the economic impact of NFTs. These were the results:
40% of respondents claimed they are “familiar with NFTs” and 81% stated they are “aware”. NFTs are more popular with millennials than those who have earned over $100,000. The highest percentage (36%) of consumers who indicated they would be interested to buy an NFT said that they would want a song. At 35%, the next highest percentage of respondents said they would be interested in digital artwork and 33% stated they were interested to watch videos.
The NFTs generated $95 million in volume in 2020. The figure was $2.5 billion at the end of Q2 2021. Many brands recognize the importance of NFTs to communicate their brand identity and connect with new audiences.
Disclaimer: This article is intended for informational purposes only. This article is not intended to be used for legal, tax, investment or financial advice.