Audius, a distributed music streaming platform, announced the availability of a new functionality that would enable its users to embed non-fungible symbols (NFTs), on social media platforms like Twitter and Discord.
Audius claims that the new feature is possible by connecting an active Audius Account with Phantom wallet, which is the primary crypto wallet in the Solana ecosystem. MetaMask also offers this feature for Ethereum-based NFTs.
NFT holders are able to embed collectibles from two of the largest blockchains on Twitter timelines. Personal blogs and websites can also be used. Audius stated that this feature will push collectibles further into mainstream.”
Audius was founded in 2018 with a Series A funding round of $5.5 million. This secured its early days. The goal of Audius is to solve the problems of music distribution and ownership that have plagued non-blockchain-based platforms like Soundcloud and Spotify. The platform is home to many mainstream artists, including Deadmau5, Skrillex and Jason Derulo. It also has over 7 million active users. The native token $AUDIO saw a price rise of over 1,000%. Audius partnered with TikTok in August to allow users to upload music to their creations.
Platforms like Twitter and Discord can now display previews of NFT metadata using the new embed functionality. This embed functionality works with both Solana and Ethereum NFTs and will allow artists and potential NFT collectors to quickly and easily browse through the information in a work. Audius’s move represents a renewed push to mainstream NFTs and create music as NFTs for an a wider audience.
Twitter recently announced that it was forming Twitter Crypto, which it calls a team to explore “crypto and blockchains and other decentralized technologies,” according its new head Tess Rinearson. Rinearson previously served as the Interchain Foundation’s VP of Engineering. After a series heated responses from its community, Rinearson was one of the core developers for Cosmos and Tendermint, a proof of-stake consensus engine.