Doodles is one of the many PFP (profile-picture project) that has long saturated the NFT market. It remains a beloved and influential NFT venture. The collection of line-drawn characters has spread across the globe and ranks high on the PFP list in terms of popularity and sales volume. However, there is more to these seemingly simple Doodles than meets your eye.
Doodles has been through many ups and downs in the NFT ecosystem, including high-profile collaborations and first-of-its kind token mechanics. They also host extravagant in-person events. It might be difficult to recount all the details that led to Doodles’ rise to prominence. However, this guide will help you understand everything about Doodles.
What is the Doodles NFT Collection?
Doodles is an assortment of 10,000 generative NFTs that were created by Scott Martin, Evan Keast, and Jordan Castro. They use “working aliases”, and the team is known as Poopie, Burnt Toast and Tulip. Keast, Castro, and Castro were well-known in the NFT community before Doodles. They helped to launch the famous NFT project CryptoKitties in 2017. Martin had been creating his own pieces for the NFT community for around a year.
Martin created hundreds of distinctive visual traits for Doodles, and his original artwork is featured in Doodles. The project followed the lead of previous projects like CryptoPunks and Bored Apes. It randomly mixed and matched these individual traits to create the complete Doodles collection.
Doodles ecosystem is home to humans, cats and pickles as well as sentient flames. Skletons and aliens are also included. Doodles NFTs are rarer than other generative avatar collections. This is determined by the traits of each one. The Doodles team has not released a list of the most rare and common traits, but you can see RaritySniffer’s unofficial rankings here. Skeletons, cats, aliens and mascots continue to be resold for the highest prices.
Martin, Castro, and Keast launched Doodles on October 17, 2021, with a mint price of 0.123ETH. The mint price was high at the time. Most PFP projects had mint prices below 0.01 ETH before Doodles. However, Doodles founders decided to use a higher price point to guarantee a treasury starting at 420.
Doodles attempted something new during the rollout of the project. It was something that had never been done by a PFP project. The Discord was closed by the Doodles team just over 1000 members a month prior to the project going live. This meant that no new members were allowed to join the Discord, which added an extra layer of exclusivity to the community.
The decision was met with mixed reactions as it granted whitelist access (priority mining) to a few. As the Doodles mint date approached, however, the project’s followers grew and the decision to close Discord was seen as an innovative way of rewarding early NFT project supporters.
Doodles NFTs: Building a community
The Discord server was reopened shortly after the final supply of Doodles ran out. This brought in a new generation of collectors and enthusiasts to the Discord community. The project became one of the most popular PFP NFT communities, thanks to the addition of a variety of NFT influencers as well as celebrities to the Doodles collection.
Doodles, unlike many avatar projects that claim to be community-centered or even community-oriented, seems to have been focused from the beginning on empowering their community. Doodles’ website states that owning a Doodle allows you to vote on community proposals and “makes the roadmap collaboration possible.” The voting system and anti-scam/pro artist culture have made this aspect of the project more apparent over the past few months.
Voting in the Community
Doodles’ entire ecosystem is one DAO. Every Doodles owner can have a say in the DAO’s decisions. Keast explained how the DoodleDAO Treasury would work early on. He stated that 1 Doodle equals 1 vote towards all decisions pertaining to the DoodleBank.
Doodles members can vote on Doodles team scaling proposals, live events funding, 3D Doodles projects funding, and many other topics. Doodles Discord and Doodles Forum allow for additional discussion on each proposal.
Although proposals are less common as the project matures, Doodles’ success as a brand has become more dependent on its initiatives. This could be due to Doodles’ leadership, which seems to have kept the vision on the horizon.
Doodles was a popular project on the market and quickly inspired many derivatives and knockoffs. Keast and the Doodles team had probably anticipated this problem, since they already had a derivative approval system in their Discord. Developers were encouraged to submit official proposals in order to be inspired by the main Doodles collection. Many projects within the Doodles community were put to a vote. Collections like Pukenza and Noodles are direct results of the 1 Doodle =1 Vote system.
Doodles also had a scam alert channel that promoted a “see something, tell something” mentality. There have been many reports of fraud involving accounts and projects. It seems that the channel helped to mitigate some potential scams and unapproved Doodles knockoffs.
Doodles: To The Moon
Despite the fact that the Doodles floor prices remained at 1-5 ETH for several months following launch, things began to improve towards the end 2021. Keast and the rest Doodles crew started to release animations that teased something new. This resulted in a surge in secondary sales, and some of Doodles’ largest sales ever.
A “pump” is a sudden increase in trades and purchases (i.e. Nike buying RTFKT) but Doodles managed to maintain the momentum even after their announcement. What was the news? Space Doodles. Space Doodles can only be claimed by Doodles holders. Castro said that Space Doodles are “non-dilutive extended material for Doodles.” Castro’s tweet even detailed all the technical details.
Cool Pets and Bored Ape Kennel Club have been launched. KingFrogs and many other popular projects have seen success in maximizing demand and expanding their collector base. Space Doodles is a different kind of organization. Space Doodles created a mechanism for owners to swap their NFTs for new spaceship-themed ones. As a way to distinguish them from their originals, these NFTs with spaceship themes live in a separate collection on Ethereum blockchain.
Only Doodles holders could claim Space Doodles. Castro claimed that Space Doodles was “non-dilutive extended material for Doodles.” Castro’s tweet even detailed all the technical details.
Doodles is an entertainment platform
The Doodles project’s crossover from blockchain to the real world is one of its most striking aspects. Doodles is more than just a PFP project. Keast, co-founder of Doodles, has stated multiple times that the ultimate goal of Doodles was to be a complete Web3 entertainment company. The crew has taken many steps to make this a reality.
Doodles has now created immersive experiences in-person that coincide with NFT events twice. Doodles first collaborated with The Heart Project in December 2021 to host a large-scale Art Basel Miami event. Heart Basel Miami was the name they gave it to give the NFT community a glimpse of what Doodles is like as an entertainment company. According to the expenditure proposal, the event was organized and completed in a short time. It featured a gallery, exclusive merchandise, live music performances and many other things.
Keast mentioned shortly after the event that several notable talent representatives had expressed an interest in Doodles. Doodles’ plans for events are not the only ones. In an interview with HYPEBEAST the founders revealed that their ultimate goal is to “bridge Web3 and reality and connect NFT enthusiasts through community initiatives like concerts merchandise and installations.”
In June 2022, NFT.NYC launched the second event, Doodles Genesis Factory. Doodles wanted to be seen and heard, so the activation helped them communicate their desire to come out and show off. It also provided a platform for revealing many Doodles initiatives, such as Doodles 2 and Doodles Records.
Doodles announced in 2023 that it would acquire animation studio Golden Wolf, further cementing its commitment to become a web3 entertainment company. The team announced via Twitter that Doodles would purchase Golden Wolf Animation Studio, an award-winning animation studio. They stated that narration, world-building and character development would be the core of everything they do.
While it remains to be determined how Web3 companies might use a PFP project to achieve all of this, similar sentiments have been heard from the Bored Ape Yacht Club (now managed by Madonna) and World of Women (now managed by Guy Oseary, U2’s manager. Doodles seems to be echoing the same sentiments.
It’s amazing to see the achievements and growth of Doodles and its founders, considering their young age. The collection currently has around 155,000 ETH in secondary funds. Doodles has a long way to go before being considered a contender for the PFP NFT crown currently held at the Bored Ape Yacht Club, which has generated over 711,000ETH to date. However, the vibrant collection has won the hearts of many NFT enthusiasts.
The Doodles project has shown no signs of slowing down, despite the fact that crypto prices have fluctuated greatly since its inception. The company has added a variety of talents to its team, from immersive live events to innovative project development to former President of Billboard Julian Holguin, as CEO, and Pharrell Williams, as Chief Branding Officer.
As the Doodles Web3 entertainment business continues to grow, so do its initiatives. These are the Doodles community’s top priorities.
776 Management, a venture capital company founded by Alexis Ohanian of Reddit, was to lead the initial round of funding for Doodles. The amount of funding was not disclosed but the partnership seemed solid as Katelin Holloway, 776 co-founder, would join the Doodles board.
It was. Doodles’ initial funding round was announced in September 2022. Doodles received $54 million funding from Acrew Capital and 10T Holdings. Holloway believes Doodles now has the resources to “[develop] [the next digital frontier of] how we experience and create contents, unlocking the true value behind NFTs,” according the September announcement.
Doodles is now poised to grow its global IP through “ventures within music, culture, and entertainment industries” following the closing of its funding round. But the technology that made Doodles possible remains at the heart of everything: the Blockchain. Holloway stated in the release that Doodles was “reimagining storytelling through blockchain, and is changing how the world connects to and interacts.”
Doodles 2 is the next exciting step in Doodles’ long and continually evolving roadmap. Doodles appears to have abandoned the companion project route to launch a new initiative that aims to onboard more users to Doodles and the wider NFT ecosystem. How? Doodles 2 was to be hosted on the Flow Blockchain at the start of 2023. The Doodles team hopes this will encourage mass adoption and communicate their belief in multi-chain futures.
Doodles 2 is a dynamic NFT platform based on Flow. It’s being marketed as “A Doodle for Everyone”. Doodle owners will now be able personalize their NFTs in order to match their digital identities.
“Doodles 2” is really a customizable Doodle. […] Doodles 2 features two types of NFTs, Castro stated in an interview with the nft now. “The Doodle is the first. It is a mannequin or a base character. Your Doodle can have different attributes. These attributes can be customized on your Doodle. The wearable is the second type of NFT. These wearables can be combined to make the look you want.
Doodles 2 will be focused on customizable wearables immediately. However, holders can look forward to new wearable collections being released via marquee drops. Some of these will feature in-line products or brand collaborations with musicians and creators. The new Doodles microeconomy will allow everyone to trade, buy, and sell wearable NFTs. You can switch between full-body and PFP perspectives, as well as unlock animated versions of owned NFTs with original music.
Doodles 2’s launch will be based on the Dooplicator. The Dooplicator was previously regarded as one of the most mysterious facets of Doodles 2. It has been claimed by the Doodles team that the Dooplicator can be activated to start the Doodles 2 journey. Holders will then be able to mint the first edition Doodles 2 wearables.
The next step, which will take place approximately a month later, is the Doodles Doodles Genesis Box. This collection of 24,000 NFTs was unveiled at Genesis Factory. It contains NFT boxes that contain second-edition wearables. Each edition of wearables that are not unlocked during Doodles 2’s release period (either from Genesis Box or Dooplication) will come with a Doodles 2 Beta Pass, which gives holders access to the private beta of the make-your-own Doodle tool.
Doodles Records is another new area of the Doodles brand. Doodles fans can also look forward to Doodles Records. Doodles Records Volume 1 will include original music by Pharrell and hand-drawn album artwork from Scott Martin. There will also be limited edition wearables designed for Doodles 2. Columbia Records will partner with Doodles 2 to produce the first volume. It will include music that Doodles 2 owners can layer into their animated NFTs. It is music and NFTs at the best.
Doodles: Slow burn
Doodles is known for sometimes leaving their community in the dust, despite the hype surrounding celebrity and price increases. While the NFT community is used to receiving biweekly announcements and teasers, Doodles seems to be content to wait until they have something to share.
Doodles plans to take their community on an exciting ride in the coming years, despite all of the negative sentiments. Doodles has a massive fundraise planned and millions of dollars of capital in the Doodle bank. This means that their initial treasury holding, which was worth more than $1.5 million at launch, has been repaid many times.
Editor’s note: Members of the nft staff at the time of publication were owners of Doodles NFTs.
The Ultimate Guide to Doodles NFTs: Everything you Need to Know appeared first at nft.
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